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Blueye developed from the needs of racing jockeys. The founder of the company, Dean Bennell was working as a horse trainer and realised that the design and materials used for jockeys' goggles had not been improved since the 1950s. Concept design began in 1995 with Paul Cohen from Think Product Design. Dean's brother Marc Bennell joined the company as a partner and Blueye entered the market in 1996. It was soon realised that the goggles had potential for many other sports, and a range of wrap-around sunglasses was added to the product range.

Today Blueye offereyewear for motorcycling, mountain biking, fishing, Polo, skydiving, hang gliding, sailing, jet-skiing, surfing and other extreme sports. A special design - Clearway is available for spectacle wearers with an insert to carry presciption lenses fitted by your optician.

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